Skip to main content
Technical Dossier · Reference

Technical SEO Audit for wordpress.org

· 60 signals checked · Share this report

Excellent

TL;DR

Free technical SEO audit for wordpress.org. Score: 90/100 across 60+ on-page, performance, mobile, and security signals. Run by Baaed FREE SEO Suite.

  • 50 pass
  • 8 warn
  • 2 fail

Audit Results

Analytics 3 signals
  • Google Analytics No Google Analytics detected. Without analytics you can't measure traffic or conversions.
  • Google Tag Manager GTM container detected — central management of tracking tags.
  • Facebook Pixel No Facebook Pixel detected. Optional — only worth adding if you run Meta ads and need retargeting.
Mobile 2 signals
  • Mobile Viewport Mobile viewport correctly configured.
  • Flash Content No Flash content — good, Flash has been discontinued since 2020.
Onpage 18 signals
  • Title Tag Title present, 55 characters. Good: "Blog Tool, Publishing Platform, and CMS – WordPress.org"
  • Meta Description Description is 349 characters — may be truncated on mobile SERPs. Aim for 140–160. Use our Meta Tag Generator →
  • Meta Keywords No meta keywords tag present — this is modern best practice. Google ignores this tag since 2009.
  • H1 Heading Exactly one H1 on the page: "Meet WordPress"
  • Heading Hierarchy Logical heading structure: H1:1 H2:9 H3:0 H4:0 H5:0 H6:0.
  • Image Alt Text All 17 images have alt text. Excellent for accessibility and SEO.
  • Internal vs External Links 58 internal, 20 external. Internal link ratio is healthy (74%).
  • Follow / Nofollow 78 dofollow, 0 nofollow. Link equity flows through dofollow links to linked pages.
  • Canonical URL Canonical tag present: https://wordpress.org/
  • Language Attribute Page declares lang="en-US".
  • Character Encoding UTF-8 charset declared — correct modern default.
  • DOCTYPE HTML5 DOCTYPE declared correctly.
  • Custom 404 Page Missing URLs return a full 404 response (115,952 bytes). Visitors get proper feedback.
  • W3C HTML Validity 7 W3C HTML error(s). Minor — fix for clean markup.
  • Text to HTML Ratio Text/HTML ratio: 53.3% — healthy content-to-markup balance.
  • Total Link Count 78 links on page.
  • Author Meta No author meta tag. Optional — relevant for blogs and news sites.
  • Readability Proxy Sentences are very short (~4 words). May indicate thin content or fragmented text.
Performance 12 signals
  • HTTP Status Server returned HTTP 200.
  • Response Time Fast TTFB: 64ms. Well under Google's 800ms target.
  • Page Size Page weight: 31 KB. Lightweight — good for mobile users on slow connections.
  • Compression Brotli compression active — modern and efficient.
  • Browser Caching Static asset https://s.w.org/favicon.ico?2 has no Cache-Control or Expires header. Every revisit re-downloads it. Add far-future cache headers via Apache/Nginx config or a CDN.
  • HTTP Version Serving over HTTP/2 — multiplexed and modern.
  • External Resources 13 external files. Consider bundling CSS/JS to reduce request count.
  • Inline <style> Tags 21 inline style blocks. Move to external stylesheets for caching benefits.
  • Inline <script> Tags 6 inline scripts. Move to external files to enable caching and a stricter CSP.
  • Iframes 1 iframe(s) — typical for embedded videos or widgets.
  • Image Count 17 images.
  • Broken Link Check Crawled 30 internal links — all returned a 2xx/3xx response. Run full broken-links scan →
Security 9 signals
  • HTTPS Page served over HTTPS. Good for SEO, privacy, and user trust.
  • HSTS Strict-Transport-Security header present. Forces HTTPS on future visits.
  • Content Security Policy No CSP header. Modern defense against XSS — add one via your server config.
  • X-Frame-Options / CSP frame-ancestors Clickjacking protection is in place.
  • Mixed Content 1 mixed-content resources loaded over HTTP on an HTTPS page. Browsers block or warn.
  • Server Header Disclosure Server header present but version hidden: "nginx".
  • X-Powered-By Disclosure No X-Powered-By header — good.
  • security.txt security.txt file present — RFC 9116 standard for security contact info.
  • DNSBL / Spam Blocklist IP is clean on the 5 major DNSBL zones spot-checked (Spamhaus, SpamCop, Barracuda, SORBS, PSBL).
Technical 16 signals
  • Viewport Meta Tag Responsive viewport declared: width=device-width, initial-scale=1.
  • Robots Meta Tag Robots meta: max-image-preview:large.
  • robots.txt robots.txt is present at https://wordpress.org/robots.txt.
  • XML Sitemap Sitemap found at https://wordpress.org/sitemap.xml.
  • Structured Data (Schema) Structured data present — JSON-LD: Organization, ImageObject, WebSite, WebPage; RDFa detected. Eligible for rich results.
  • Structured Data Richness 4 distinct schema types — rich signal for search engines.
  • Open Graph Tags All core Open Graph tags present (title, description, image, url, type).
  • Twitter Card Twitter Card configured: type "summary_large_image".
  • AMP Page is not AMP. This is fine — AMP is optional and declining in Google's ranking signals.
  • Favicon Favicon declared: https://s.w.org/favicon.ico?2.
  • Hreflang 157 hreflang alternates declared.
  • ads.txt No ads.txt file. This is optional — add one only if you monetize via programmatic display ads.
  • Server IP / Location Resolved to 198.143.164.252.
  • Server Location / Host Hosting provider: <strong>Unknown</strong> (rDNS: <code>wordpress.org</code>).
  • www / non-www canonical www redirects to apex. Single canonical hostname configured correctly.
  • Domain Age WHOIS lookup unavailable for this TLD — skipped. Older domains tend to rank slightly better; not an actionable issue.

Want to fix the issues we flagged?

Baaed FREE SEO Suite has free tools that solve every metric in this report.

Re-run this audit Browse all tools

More dossiers in Reference