Technical SEO Audit for squarespace.com
88
/ 100
Strong
TL;DR
Free technical SEO audit for squarespace.com. Score: 88/100 across 60+ on-page, performance, mobile, and security signals. Run by Baaed FREE SEO Suite.
Audit Results
Analytics 3 signals
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Google Analytics No Google Analytics detected. Without analytics you can't measure traffic or conversions.
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Google Tag Manager GTM container detected — central management of tracking tags.
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Facebook Pixel No Facebook Pixel detected. Optional — only worth adding if you run Meta ads and need retargeting.
Mobile 2 signals
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Mobile Viewport Mobile viewport correctly configured.
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Flash Content No Flash content — good, Flash has been discontinued since 2020.
Onpage 18 signals
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Title Tag Title present, 62 characters. Good: "Website Builder – Easily Create Your Own Website — Squarespace"
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Meta Description Description present, 157 characters — within the sweet spot.
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Meta Keywords No meta keywords tag present — this is modern best practice. Google ignores this tag since 2009.
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H1 Heading Exactly one H1 on the page: "A website makes it real"
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Heading Hierarchy Logical heading structure: H1:1 H2:11 H3:48 H4:0 H5:0 H6:0.
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Image Alt Text 1 of 75 images missing alt text (99% coverage). Add alt text for full accessibility.
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Internal vs External Links 336 internal, 94 external. Internal link ratio is healthy (78%).
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Follow / Nofollow 430 dofollow, 0 nofollow. Link equity flows through dofollow links to linked pages.
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Canonical URL Canonical tag present: https://www.squarespace.com
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Language Attribute Page declares lang="en-US".
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Character Encoding UTF-8 charset declared — correct modern default.
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DOCTYPE HTML5 DOCTYPE declared correctly.
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Custom 404 Page Missing URLs return a full 404 response (351,270 bytes). Visitors get proper feedback.
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W3C HTML Validity 378 W3C HTML errors. Significant markup issues — may affect parser/crawler behavior.
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Text to HTML Ratio Text/HTML ratio: 6.1%. Very low — page is mostly markup. Search engines prefer content-rich pages.
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Total Link Count 430 links on page.
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Author Meta No author meta tag. Optional — relevant for blogs and news sites.
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Readability Proxy Average sentence length ~10 words — good readability range.
Performance 12 signals
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HTTP Status Server returned HTTP 200.
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Response Time Fast TTFB: 402ms. Well under Google's 800ms target.
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Page Size Page weight: 87 KB. Lightweight — good for mobile users on slow connections.
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Compression Gzip compression active. Consider upgrading to Brotli for ~15-20% smaller responses.
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Browser Caching Static asset https://static1.squarespace.com/static/5134cbefe4b0c6fb04df8065/t/5be0b4d96d2a73f0ce4f95ff/favicon.ico caches well: max-age=31536000,s-maxage=31536000.
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HTTP Version Serving over HTTP/2 — multiplexed and modern.
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External Resources 12 external files. Consider bundling CSS/JS to reduce request count.
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Inline <style> Tags No inline style blocks — clean separation of concerns.
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Inline <script> Tags 18 inline scripts. Move to external files to enable caching and a stricter CSP.
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Iframes 1 iframe(s) — typical for embedded videos or widgets.
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Image Count 75 images. Consider lazy-loading and modern formats (WebP/AVIF) to reduce weight.
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Broken Link Check Crawled 30 internal links — all returned a 2xx/3xx response. Run full broken-links scan →
Security 9 signals
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HTTPS Page served over HTTPS. Good for SEO, privacy, and user trust.
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HSTS Strict-Transport-Security header present. Forces HTTPS on future visits.
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Content Security Policy No CSP header. Modern defense against XSS — add one via your server config.
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X-Frame-Options / CSP frame-ancestors No X-Frame-Options or CSP frame-ancestors. Page can be embedded in a malicious frame.
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Mixed Content 1 mixed-content resources loaded over HTTP on an HTTPS page. Browsers block or warn.
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Server Header Disclosure Server header present but version hidden: "Squarespace".
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X-Powered-By Disclosure No X-Powered-By header — good.
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security.txt security.txt file present — RFC 9116 standard for security contact info.
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DNSBL / Spam Blocklist IP is clean on the 5 major DNSBL zones spot-checked (Spamhaus, SpamCop, Barracuda, SORBS, PSBL).
Technical 16 signals
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Viewport Meta Tag Responsive viewport declared: width=device-width, initial-scale=1.
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Robots Meta Tag No restrictive robots meta — default is index,follow (good).
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robots.txt robots.txt is present at https://squarespace.com/robots.txt.
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XML Sitemap Sitemap found at https://squarespace.com/sitemap.xml.
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Structured Data (Schema) Structured data present — JSON-LD: WebSite, Organization, LocalBusiness, HowTo, HowToStep; RDFa detected. Eligible for rich results.
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Structured Data Richness 8 distinct schema types — rich signal for search engines.
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Open Graph Tags 1 required OG tags missing: og:description. Complete OG tags improve social share appearance.
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Twitter Card Twitter Card configured: type "summary_large_image".
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AMP Page is not AMP. This is fine — AMP is optional and declining in Google's ranking signals.
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Favicon Favicon declared: https://static1.squarespace.com/static/5134cbefe4b0c6fb04df8065/t/5be0b4d96d2a73f0ce4f95ff/favicon.ico.
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Hreflang No hreflang tags. This is correct for single-language sites.
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ads.txt No ads.txt file. This is optional — add one only if you monetize via programmatic display ads.
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Server IP / Location Resolved to 198.185.159.181.
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Server Location / Host No reverse-DNS — hosting provider could not be inferred.
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www / non-www canonical Apex redirects to www. Single canonical hostname configured correctly.
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Domain Age Registered 2003-03-25 (23 year(s) old). Mature domain — Google trusts age modestly.
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