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Audit complete

SEO results for https://www.shopify.com/

60 SEO checks ran across on-page, technical, security, performance, mobile, and analytics.

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A+
92
/100
Overall SEO Score
https://www.shopify.com/
Excellent — your site is well-optimized.
Audited May 15, 2026 at 4:31 am · 60 SEO checks ran
52Passed
7To Improve
1Must Fix
⚠

Priority Issues

5 to fix first

These have the highest impact on your score — fix these first for the biggest improvement.

CRITICAL On-Page SEO
W3C HTML Validity
54 W3C HTML errors. Significant markup issues — may affect parser/crawler behavior.
MEDIUM Security
Content Security Policy
No CSP header. Modern defense against XSS — add one via your server config.
MEDIUM Security
X-Frame-Options / CSP frame-ancestors
No X-Frame-Options or CSP frame-ancestors. Page can be embedded in a malicious frame.
MEDIUM Performance
Inline <script> Tags
6 inline scripts. Move to external files to enable caching and a stricter CSP.
MEDIUM Performance
Broken Link Check
1 of 30 crawled links returned 4xx/5xx. Examples: https://www.shopify.com/404-static.
Run full broken-links scan →
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Category Scores

100
📱 Mobile
2 checks · 100/100
Screen Simulator Mobile PSI Browser Info
92
📝 On-Page SEO
18 checks · 92/100
Meta Tags Keyword Density AI Title AI Description
89
🔒 Security
9 checks · 89/100
Blacklist Lookup Malware Check Suspicious Domain Email Privacy
83
📊 Analytics
3 checks · 83/100
Google Index Google Cache Rank Checker Backlinks
100
🔧 Technical SEO
16 checks · 100/100
Robots.txt XML Sitemap Spider Simulator Redirect Checker
88
⚡ Performance
12 checks · 88/100
Page Speed Google PSI Page Size Broken Links

Brand & Visual

A live snapshot of how the site looks today.

Screenshot of www.shopify.com
www.shopify.com

Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your business.

Domain Identity & Registration

Public RDAP record for shopify.com

RDAP lookup failed (HTTP 429).

Try the dedicated Whois Checker →

Network & Hosting

Where the site lives — IPs, hosting provider, geographic location, and full DNS records.

IPv4
23.227.38.33
IPv6
No IPv6
Hosting Provider
Shopify
CDN / WAF
Cloudflare
Reverse DNS
checkout.shopify.com
Location
Toronto, Ontario, Canada CA
ISP
Cloudflare, Inc.
ASN
AS13335 Shopify, Inc.
DNS Records
A
  • 23.227.38.33
MX
  • 1 · aspmx.l.google.com
  • 5 · alt1.aspmx.l.google.com
  • 5 · alt2.aspmx.l.google.com
  • 10 · alt3.aspmx.l.google.com
  • 10 · alt4.aspmx.l.google.com
NS
  • gold.foundationdns.net
  • gold.foundationdns.org
  • gold.foundationdns.com
TXT
  • klaviyo-site-verification=UBeZ6P
  • klaviyo-site-verification=UfTdFX
  • klaviyo-site-verification=VbLhyy
  • klaviyo-site-verification=VrspSg
  • klaviyo-site-verification=XxDdwy
  • klaviyo-site-verification=Y2Hvrx
  • klaviyo-site-verification=YA4hNy
  • linear-domain-verification=3xuktyudsdny
  • liveramp-site-verification=N48gDNFN3IB2NKIf75Fl46_sUzjxAbY3c1mfWs5pIKM
  • lucidlink-verification=7VB3ACRNY28GWP54ZC3YXN7QWR
  • mailru-verification: a6784d11ca5a5f7b
  • mongodb-site-verification=vBP464dSOK9bgg6FWBthUMqVjYfqnjuY
  • openai-domain-verification=dv-SSeJm7iAiW11oexpj9ZCqdil
  • protonmail-verification=c7bd7e61072d9855cfcab2f08804404f639439f9
  • qqmail-site-verification=bc0dd9aa889c6a66d9a58b31e496873cc7ae214ca8f
  • rfs0f736s88q7ml97jw9qhg1yy2wmdy5
  • rzp-site-verification=0c152e27933f70c5c7df025be3319f65
  • stripe-verification=61e8fb112f5e7ac2708127ea93fd0369d6a4f768bd498fd0d928c206a6240bd7
  • teamviewer-sso-verification=85d99b4ff4b64f03a469d0c42c1eee61
  • twilio-domain-verification=ebc01f01cee0f1aea3f4c069b8865de9
  • v=spf1 include:_spf.google.com include:mail.zendesk.com include:sendgrid.net ~all
  • yahoo-verification-key=9t6XYs7YEajKycpYmHz742ZV/lm84njkfUfGUldOtZM=
  • zapier-domain-verification-challenge=506c545d-443f-4439-8d84-64648211b1f1
  • 00078847
  • 0lc931fl5ld2dpl15vx2flfkdwyvrrzx
  • MS=ms27001972
  • _globalsign-domain-verification=1x11a1Wg3i08rScgK7aAMUJm_fdzKxH4whkWxr1bbg
  • _globalsign-domain-verification=_PJNYsq_1XyZleC1yx45rb_EUgbgkaJU36yk3CK0tk
  • adobe-idp-site-verification=45576d365ff5492a15bc403c11382aad83403810324300fd62c5f196ce9e9063
  • amazonses:CxAO0EM1odef6TrFP0hDQh/2R7RoZYy8YlHYktk2Frk=
  • apple-domain-verification=eMDCoIZdcJThX3yQ
  • atlassian-domain-verification=aakXh8UjEwy75X6ck4l8jTIJDWHQ9CIunnUsE00mRgxM8IUzaJGlIt8zIINLFALR
  • autodesk-domain-verification=e9Nbi4FUDsS7clWU8iNj
  • bitrise-verification=990e159e8448fcb6-hCIxnrabFeH9
  • ca3-86f15a314f3342baac2abe7a8849163c
  • ca3-fc9272b0aba34ba6991c0a62bc1998a0
  • docusign=de9614db-a0fa-4060-a1fa-2c444429ed9a
  • drift-domain-verification=9b23e1f43b57171c988b4510e75a686bda241639096f7eaabe8ff3d72ac63476
  • dtm-domain-verification=LhGwRr1DLWJoF6bVodh035n_BRj4Xu8PaEZ6bvvgd2Y
  • facebook-domain-verification=u17rffysxyek688vqh4s02307suaza
  • globalsign-domain-verification=Cpw4zOAIT5WSnINjnI4gafPgxsCJlEF4Ac_70Xm93I
  • globalsign-domain-verification=lfM-pzwumuFWKV-wNEGq7a3KtsmRLJKsDxZzQaMjkw
  • google-site-verification=0nU18bxQue6doDAWZDptfd66kTIqHqW00fDhfJSd9es
  • google-site-verification=96L28-MtSBLeQmyYR04q9iKI_Ib5qZd0YzVL8s1_gD0
  • google-site-verification=Vm4475oXq82Dl_WCtZcmlaW3xrpB-6fyQXboHBjzzPY
  • google-site-verification=a4GkGdS7vBnkI284VSCo4bfYDNg-8OcEyjz8PR8ZhDM
  • google-site-verification=knwYi_vDES4v7XUl8OOtP4gu4qhwAzIBbeB2ou2jx8Y
  • google-site-verification=vEpSvWK6hOKDBrCrJ4uUeCliFPV0nyP9m_UCOEjJv1Q
  • klaviyo-site-verification=RcWeYn
  • klaviyo-site-verification=SA72ug
  • klaviyo-site-verification=SuEeFy
SOA
  • Primary: gold.foundationdns.com
  • Email: dns.cloudflare.com
  • Serial: 2404959835

SSL & Security

TLS certificate, HTTP security headers, and reputation checks.

Certificate Status
Valid 43 days left
Subject (CN)
shopify.com
Issuer
WE1
Valid From → To
Apr 14, 2026 → Jul 13, 2026
Wildcard
Yes
Self-signed
No
2 Subject Alternative Names
  • shopify.com
  • *.shopify.com

TLD Variants & Brand Protection

Same brand on other top-level domains. All eight checked TLDs are taken.

.com Audited
shopify.com
.net Unknown
shopify.net
.org Unknown
shopify.org
.co Unknown
shopify.co
.io Unknown
shopify.io
.ai Unknown
shopify.ai
.app Unknown
shopify.app
.dev Unknown
shopify.dev

Site History

When was this site first seen on the public web? One click to scan the Wayback Machine.

Deep Research Shelf

15 follow-up tools — every link stays on-site, pre-filled with this domain.

Tech Stack Detector WHOIS Lookup DNS Records IP Address Hosting Provider Class C / Same Subnet SSL Certificate HTTP Headers Domain Authority MozRank Backlinks Indexed Pages Blacklist Reputation Google Safe Browsing Wayback History

Detailed Breakdown

Key insights, stats, and content signals — organized by importance.

1Key InsightsHow your page looks & reads
🔍 Google SERP Preview
https://www.shopify.com/
Shopify: The All-in-One Commerce Platform for Businesses - Shopify
Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your business.

Keep titles under 60 chars · descriptions 140–160 chars for best display.

🔧 Fix or dive deeper
AI Title Generator AI Description Generator Meta Tag Generator Meta Tags Analyzer
☀ Keyword Cloud
href (25) icon (38) logo (27) name (26) sell (39) shop (25) build (26) https (419) store (42) width (30) world (114) assets (289) footer (135) online (31) signup (32) social (40) shopify (712) brochure (286) business (41) commerce (28) homepage (105) countries (57) globalnav (26) languages (36) arialabels (44) production (105) brochurebot (49) shopifycloud (112) originalwidth (64) originalheight (64)

Top body terms sized by frequency. These are what search engines consider your core topic.

🔧 Fix or dive deeper
Keyword Density Checker Keyword Suggestions Keyword Position Checker
2At-a-Glance StatsPrivacy · Presence
✉ Email Privacy
1 exposed
Scrapers can harvest these for spam. Use a contact form or obfuscate.
📰 Social Profiles
0 linked
No social profile links found. Add them for brand-signal SEO.
📦 Page Weight
68 KB
Total HTML transferred. Aim under 1 MB for fast first paint.
⚡ Response Time
80 ms
Time to first byte from origin server.
3Content & Link SignalsWhat crawlers see on the page

📷 Alt Attribute Issues

0missing
✓ Every image on the page has descriptive alt text. Great for accessibility and image-search SEO.
https://cdn.shopify.com/b/shopify-brochure2-assets/e9b1787b05cc3141b4aec50b024ad68c.png
https://cdn.shopify.com/b/shopify-brochure2-assets/c87d3ea84d6b07cc56c44653ed8911f5.png
https://cdn.shopify.com/b/shopify-brochure2-assets/b1debcf2c15172ecfe86b0d30d664ad3.png
https://cdn.shopify.com/b/shopify-brochure2-assets/7fd378060668fbb746a61d562bd40dc9.png
https://cdn.shopify.com/b/shopify-brochure2-assets/48c3fa7e8d48a8a316f818f7ab8c3335.png
https://cdn.shopify.com/b/shopify-brochure2-assets/7aa525b00d5c1f6ca1db1f7d8030e493.png

🔗 In-Page Links

309total
266 internal
43 external
302 dofollow
7 nofollow
Show link details →
AnchorTypeFollow
(no text) internal Dofollow
Get started fastYou could be selling by tomorrow. internal Dofollow
Switch to ShopifyGet more customers. Make more sales. internal Dofollow
Trusted by enterprise brandsNo matter your size, complexity,... internal Dofollow
World's best checkoutProven to convert better. internal Dofollow
SidekickYour commerce-obsessed AI assistant. internal Dofollow
Website Builder internal Dofollow
Themes external Dofollow
Domains internal Dofollow
Customer Accounts internal Dofollow
Sidekick internal Dofollow
Online internal Dofollow
AI Chats internal Dofollow
Point of Sale internal Dofollow
Shop App internal Dofollow
Social & Marketplaces internal Dofollow
Global internal Dofollow
B2B internal Dofollow
Across Markets internal Dofollow
Advertising & Campaigns internal Dofollow
Email & Customer Chat internal Dofollow
Discounts internal Dofollow
Analytics internal Dofollow
Orders & Inventory internal Dofollow
Shipping internal Dofollow
Finances & Funding internal Dofollow
Workflow Automation internal Dofollow
Checkout internal Dofollow
Payments internal Dofollow
Taxes internal Dofollow

Showing first 30 of 80 links.

4Deep DiveClick to expand any row
📄 Heading Structure 1 H1 ✓ 5 H2 15 H3 7 H4 ▾
1
<H1>
5
<H2>
15
<H3>
7
<H4>
0
<H5>
0
<H6>
H1 text: Be the nextAI all-star
🌐 Language Declared: en ▾
Declared (html lang)en

All Metrics

  • All (60)
  • ⚠ Issues (8)
  • Mobile
  • On-Page SEO
  • Security
  • Analytics
  • Technical SEO
  • Performance
W3C HTML Validity fail
54 W3C HTML errors. Significant markup issues — may affect parser/crawler behavior.
Content Security Policy warn
No CSP header. Modern defense against XSS — add one via your server config.
X-Frame-Options / CSP frame-ancestors warn
No X-Frame-Options or CSP frame-ancestors. Page can be embedded in a malicious frame.
Inline <script> Tags warn
6 inline scripts. Move to external files to enable caching and a stricter CSP.
Broken Link Check warn
1 of 30 crawled links returned 4xx/5xx. Examples: https://www.shopify.com/404-static.
Run full broken-links scan →
Google Analytics warn
No Google Analytics detected. Without analytics you can't measure traffic or conversions.
Readability Proxy warn
Sentences are very short (~5 words). May indicate thin content or fragmented text.
Inline <style> Tags warn
1 inline style blocks. A small amount can be fine (critical CSS), but keep it minimal.
Title Tag pass
Title present, 66 characters. Good: "Shopify: The All-in-One Commerce Platform for Businesses - Shopify"
Meta Description pass
Description present, 142 characters — within the sweet spot.
Meta Keywords pass
No meta keywords tag present — this is modern best practice. Google ignores this tag since 2009.
H1 Heading pass
Exactly one H1 on the page: "Be the nextAI all-star"
Heading Hierarchy pass
Logical heading structure: H1:1 H2:5 H3:15 H4:7 H5:0 H6:0.
Image Alt Text pass
All 53 images have alt text. Excellent for accessibility and SEO.
Internal vs External Links pass
266 internal, 43 external. Internal link ratio is healthy (86%).
Follow / Nofollow pass
302 dofollow, 7 nofollow. Link equity flows through dofollow links to linked pages.
Canonical URL pass
Canonical tag present: https://www.shopify.com/
Language Attribute pass
Page declares lang="en".
Character Encoding pass
UTF-8 charset declared — correct modern default.
DOCTYPE pass
HTML5 DOCTYPE declared correctly.
Custom 404 Page pass
Missing URLs return a full 404 response (61,267 bytes). Visitors get proper feedback.
Text to HTML Ratio pass
Text/HTML ratio: 36.7% — healthy content-to-markup balance.
Total Link Count pass
309 links on page.
Author Meta pass
No author meta tag. Optional — relevant for blogs and news sites.
Viewport Meta Tag pass
Responsive viewport declared: width=device-width,initial-scale=1.
Robots Meta Tag pass
No restrictive robots meta — default is index,follow (good).
robots.txt pass
robots.txt is present at https://shopify.com/robots.txt.
XML Sitemap pass
Sitemap found at https://shopify.com/sitemap.xml.
Structured Data (Schema) pass
Structured data present — JSON-LD: Corporation, ContactPoint; 1 Microdata items; RDFa detected. Eligible for rich results.
Structured Data Richness pass
3 distinct schema types — rich signal for search engines.
Open Graph Tags pass
All core Open Graph tags present (title, description, image, url, type).
Twitter Card pass
Twitter Card configured: type "summary_large_image".
AMP pass
Page is not AMP. This is fine — AMP is optional and declining in Google's ranking signals.
Favicon pass
Favicon declared: https://cdn.shopify.com/shopifycloud/web/assets/v1/favicon-default-6cbad9de243dbae3.ico.
Hreflang pass
66 hreflang alternates declared.
ads.txt pass
ads.txt file present — IAB anti-fraud standard for programmatic ads.
Server IP / Location pass
Resolved to 23.227.38.33.
Server Location / Host pass
Hosting provider: Shopify (rDNS: checkout.shopify.com).
www / non-www canonical pass
Apex redirects to www. Single canonical hostname configured correctly.
Domain Age pass
WHOIS lookup unavailable for this TLD — skipped. Older domains tend to rank slightly better; not an actionable issue.
HTTPS pass
Page served over HTTPS. Good for SEO, privacy, and user trust.
HSTS pass
Strict-Transport-Security header present. Forces HTTPS on future visits.
Mixed Content pass
No mixed content — all resources loaded over HTTPS.
Server Header Disclosure pass
Server header present but version hidden: "cloudflare".
X-Powered-By Disclosure pass
No X-Powered-By header — good.
security.txt pass
security.txt file present — RFC 9116 standard for security contact info.
DNSBL / Spam Blocklist pass
IP is clean on the 5 major DNSBL zones spot-checked (Spamhaus, SpamCop, Barracuda, SORBS, PSBL).
HTTP Status pass
Server returned HTTP 200.
Response Time pass
Fast TTFB: 80ms. Well under Google's 800ms target.
Page Size pass
Page weight: 68 KB. Lightweight — good for mobile users on slow connections.
Compression pass
Brotli compression active — modern and efficient.
Browser Caching pass
Static asset https://cdn.shopify.com/shopifycloud/web/assets/v1/favicon-default-6cbad9de243dbae3.ico caches well: public, max-age=31536000, immutable.
HTTP Version pass
Serving over HTTP/2 — multiplexed and modern.
External Resources pass
1 CSS + 0 JS external files — reasonable.
Iframes pass
No iframes — keeps load time predictable.
Image Count pass
53 images.
Mobile Viewport pass
Mobile viewport correctly configured.
Flash Content pass
No Flash content — good, Flash has been discontinued since 2020.
Google Tag Manager pass
No GTM detected. Optional — only worth adding if you run many tracking pixels.
Facebook Pixel pass
No Facebook Pixel detected. Optional — only worth adding if you run Meta ads and need retargeting.
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About the Website SEO Checker

One audit, every signal that matters: meta tags, headings, alt-text coverage, link balance, HTTPS, security headers, page weight, response time, mobile viewport, structured data, social tags, and more. Each finding includes a fix you can act on — and links to the right free tool when one of ours can repair the issue.

Frequently asked questions

How long does a scan take? #
Most sites complete in under 30 seconds. Sites behind a slow origin or large pages may take up to two minutes.
Why does some site fail to audit? #
Some sites use WAFs (Cloudflare, Akamai, Amazon, Sucuri) that block automated requests. We tell you which one when this happens.
Do you store the URLs I scan? #
Yes — scans are saved so you can come back to them. We do not crawl the URL beyond the single page you submit.
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